SEO (search engine optimization) is the practice of increasing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits. Companies pay Google to be here. No one can pay Google to be here.
Before you start looking for an SEO, it's a good idea to become an informed consumer and familiarize yourself with how search engines work. Chapter 2 Search Engines In the second chapter of this SEO guide, you'll learn what search engines are, how they work, and what are the most important SEO ranking factors in Google. Black Hat SEO is a set of unethical (and usually fraudulent) practices to improve the ranking of a website. White hat SEO, on the other hand, refers to all the usual SEO techniques that adhere to guidelines and rules.
Because, ultimately, SEO isn't just about being found on search engines and bringing traffic to your website. SEO stands for search engine optimization, the process by which marketers try to gain more visibility for their website on the search engine results pages of Google, Bing, Yahoo, DuckDuckGo and other search engines. Off-page SEO is also closely related to other areas of online marketing, such as social media marketing and branding, which have an indirect impact on building trust and authority on your website. As a result, SEO has gone from optimizing fixed criteria to working to achieve an optimal user experience.
For a detailed summary of the need to hire an SEO and the things to consider, you can read Do You Need an SEO? While SEO experts agree that “the white hat” is the way to go, there are differing opinions on the acceptability of various link building techniques (including link buying). SEO is all the actions you take to make Google consider your website as a quality source and rank it higher for the desired search queries.
