The marketing KPI (key performance indicator) is a measurable value that marketers use to evaluate success across all marketing channels. The most popular marketing KPIs include cost per lead (CPL), qualified marketing leads (MQL), cost per acquisition (CPA), and website visits by marketing channel. Digital marketing KPIs or key performance indicators are quantifiable objectives that help you track and measure success. In a changing marketing landscape, such as the current one in the era of digital disruption, it is increasingly important to plan KPIs in the short and long term.
Earn a recurring commission of 20%. It is often said that 80% of the result is obtained from 20% of your comments. The same goes for marketing campaigns. But where should your marketing efforts and resources be directed? Domain rating (DR) and domain authority (DA) are metrics introduced by Ahrefs and Moz, respectively.
On a scale of 1 to 100, they tell you how authoritative or “strong” your website is. While this isn't the definitive metric for measuring the quality of your website, it allows you to track progress in terms of your website's search performance. If you use a tool like MailChimp, you can connect it with Whatagraph to get data on the growth rate of your list. You should aim for an average rate of 2.5 percent.
If the strategy isn't effective, the same KPIs can guide you in that direction and show you why it's not working and what needs to be optimized. Since video is becoming an increasingly used format in digital marketing, you should include it in your SEO strategy. Soon after I became an SEO account manager at my first agency, I was given a new customer who had accepted the KPIs with the seller who closed the sale. Organic search engine traffic is one of the most profitable sales channels for digital marketers.
