Monitoring revenue, ROI, conversions, and organic visibility are all important SEO KPIs you should track for your SEO program. Back to the point where it takes time to see the financial returns of SEO, one solid KPI that you can track and measure to show consistent growth is organic visibility. And you can measure and report on this in two ways. Either way, an increase in impressions shows an increase in organic visibility and a large measure of continuous growth.
You can also show an increase in organic visibility by looking at keyword trends in Semrush's organic research tool, where you can see how the visibility of all indexed keywords, including those in lower positions, has changed. If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you'll likely get 10 different answers. Customer lifetime value (CLV) is a metric that measures the profits that each customer brings. Jeff had another KPI that he wanted to share, and this is Content Efficiency.
Content efficiency is a fascinating metric because it's about optimizing content not only for search engines, but also to achieve the company's goals with respect to that content. The average content teams create content that achieves 10% of their goals and 10% of their content is successful. I make teams operate 40% or more, and that 40% or more of their content achieves the intended objectives. That percentage defines good content teams.
When using content efficiency as a KPI, that's when people really start to want to improve their content strategy and make the transition to data-based decision-making on what to create and what to update. Content efficiency is one of MarketMuse's main value propositions. You know what to build and how much you need to invest to make an impact. Kayle is an analytics and SEM consultant for e-commerce and B2B sites in the U.S.
UU. He shared about a KPI available in Google Analytics 4 that tracks user interaction with a website, something that can be difficult to measure accurately. The average time of interaction indicates the average time the site was focused on the user's browser. That means the user is most likely watching it.
Most search ranking reports work with the old model of 10 blue links. But the search results are no longer 10 blue links, but they have evolved. We know that ranking in “position 1” isn't what it used to be, so in our toolset we also look at things that give us more information about ranking, such as “Pixels from above”. The bounce rate is the percentage of visitors to your website who leave the site after viewing only one page.
Having a high bounce rate may mean that the content on your site needs a small improvement (maybe it doesn't respond to audience intent?) , that you're not attracting your target audience (or maybe you're targeting the wrong audience?) or maybe your page speed is too slow. . Another important KPI is the load time of your page. It's not just important for the user experience to know how long it took for the page to load.
The ideal loading time for a website would be 2 to 5 seconds at most, but the faster the better. More than 5 seconds and you'll see your bounce rate increase significantly. This KPI measures how many visitors come to your website from organic search results. The main objective of an SEO strategy is to rise in the ranking of search engine results pages (SERP).
You can research how your rankings affect your site's organic sessions and see which pages offer you the highest quality traffic and which ones to devote the most effort to. The core values of the web are the metrics used to rate the user experience when loading a web page. The best way to track your SEO success is to focus on specific key performance indicators (KPIs). There are a lot of SEO metrics you can use, but not all of them will be useful to you.
Good key performance indicators will be useful to you at all stages of the campaign, even while it is active, as they will show you early warning signs. The keyword and traffic choices made by the SEO side will determine performance on the revenue side. The free SEO overview panel below is an excellent example, showing the key metrics of four different SEO tools. If your SEO campaign includes link building, you'll want to include links as one of your main KPIs.
The SEO Conductor platform has daily keyword ranking tracking software, so you can see search engine positions for several keywords in real time. Link building is an important SEO KPI for your SEO strategy, as it should increase your domain authority and, therefore, your SERP. If the ranking of your landing pages, blogs, etc. increases over time, this means that you are doing SEO correctly.
Nor will you be able to know if the money you're spending to improve your SEO is really valuable. Once you see what your competitors are doing in the SEO space, you can apply their best practices and strategies to your own content to improve your ranking. Tom McSherry, from Premium SEO Melbourne, recommends measuring “your most valuable link with the best link from each of your competitors”. Since Google's business profile is so important for local businesses, it's essential that certain SEO KPIs be tracked from the Google Business Profile platform.
Another KPI to track the total value of your SEO campaign compared to how much you spent on it is your ROI. The best SEO metrics to track will depend on your business and your online marketing efforts, but there are general SEO KPIs that you should track that cover the performance of an entire website. These SEO metrics help professionals to truly understand the performance of their campaigns, track changes, and be aware of how algorithm updates affect their websites. Having good keyword rankings and search visibility only tells half the story of your SEO campaign.