With marketing revenue attribution, you go beyond the number of qualified leads you have nearby to see what part of your revenue is influenced by your marketing efforts. Tracking this information is a great way for your team to demonstrate the monetary value of their efforts. Customer Acquisition Cost (CAC) analyzes the total sales and marketing spend needed to gain a new customer. This includes all program and marketing costs, salaries, commissions, technology, software, and any additional expenses associated with converting a potential customer into a customer.
One way to improve customer acquisition costs is to spend a little more time on activities that can optimize your conversion rates. Lifetime customer value is the amount of revenue that a company can reasonably expect over the average lifespan of a single customer. Customer satisfaction KPIs are tracked to see what social media users think and feel about your brand. The feeling of their interactions with your brand online is direct feedback to your company.
Before you can measure your KPIs, you'll need to determine what metrics you want to track. This will largely depend on your goals and your team. The concept of the best SEO KPIs seems almost impossible to repeat because each business model has different objectives. If you ask 10 SEO what their top SEO key performance indicators (KPIs) are, you'll likely get 10 different answers.
Cindy shows how there are more accurate KPIs to track, which will allow us to get a better idea of search visibility. Alan K'necht, an expert in marketing analysis and judge of the Canadian Search Awards, points out that, since each company is different, each company must begin to formulate its KPIs based on its specific objectives.
