The 3 C's of marketing are a very popular concept among marketers. This concept takes into account 3 variables to explain a complete marketing strategy. A good marketing strategy is a must, especially for a small business with a limited number of followers. To truly build brand loyalty, you must attract your customers and, at the same time, stay loyal to your company and take into account your competitors; in other words, follow the “three C” marketing model.
This model focuses on three key factors that every marketing strategy must prioritize. Next, we explain how to use this method to boost your business. Start by defining your company's mission and creating a brand that accurately represents it. That way, people understand who you are and what to expect from you, and you'll have more confidence in your marketing messages.
By doing so, you remind your customers who you are beneath the surface, which is crucial in today's socially responsible business climate. However, consistency is a key factor, said Daniel Foley, director of Assertive Media. Your customers are the reason for your business and the driving force behind everything you do. It's important to communicate with them personally, rather than simply buying advertising space or promoting their products and services.
This is especially true on social media, where many customers examine companies before investing. You can get to know your customers by interacting with them on platforms such as Instagram and Facebook. However, creating a social media account shouldn't be something you simply check off your list. To really benefit from that and connect with your customers, you'll want to go a little deeper.
It's critical that you know your customers where they are, rather than just waiting for them to come to you. Look for ways to express your appreciation and support them in their shopping experiences. To truly differentiate yourself from the competition, personalize your messages whenever possible. Storytelling is an instant way to connect with your customers, Modkins said.
Companies often have difficulties in this area. They throw different (and inconsistent) messages against the wall to see what is left. Unfortunately, this confuses your customers and leaves your company plagued by identity and brand recognition issues. Conversely, when your target customers hear the same core message multiple times, they're more likely to spread it the way you want.
Your customers find you and interact with your company in a variety of ways, including public relations, social media, websites, videos, email, sales meetings, and events. However, your efforts across all marketing channels should create a coherent story. Instead, take your customers on a trip. Tell them the story of how your company can help solve their problem and make sure that every story has a beginning, a development and an end.
Don't reduce your brand stories to simple marketing materials or sales pitches. Rather, treat them as opportunities to let your brand personality shine through and connect on a deeper level with customers. For B2B companies competing in today's changing digital economy, the customer may seem like a moving target, constantly moving between a myriad of channels and showing an incredibly diverse range of behaviors and preferences. The three C's of marketing will help you develop strong engagement strategies and content that you can identify with to capture public opinion, effectively increase your market share, and dominate your industry.
